Tuesday, April 26, 2011

J. Crew sends unhealthy message: Diet or cover yourself

I think J. Crew was spending too much time with nail polish remover to notice my recent rant. Sadly, they have done it AGAIN!

Picture from J. Crew May 2011
On page 40 of this month's catalog one will find this caption among one piece bathing suits:

"Forget the pre-vacation crash diet. Our one-piece wonders come in cuts that complement with ruching in all the right places."

Although I would usually order one of these pretty bathing suits, I refuse. How can I buy a product from a company that tells me I need to have less of me or cover my body up!?!  I can't give my money to a company promoting the idea that dieting = permission to be an uncovered me. Just to spite them and all the other bad body image promoters, I will be wearing a 2 piece bathing suit sans dieting all summer.
Picture from J. Crew April 2011

(In case you were blinded by pink toe nail polish last month, here's the original picture that inspired my body image and anti-diet vlog.)


Anonymous said...

Love this post. You know what? I might just follow in suit :-) The salt water is calling and we all deserve to enjoy it, no matter what body issues we have!

Elizabeth Jarrard said...

This is ridiculous!!!!! thanks for pointing this out!!!

Alysa said...

You know, I was actually tempted to buy a one-piece this summer because my "mommy-tummy" is not quite what it used to be. Then I decided that I can love my body just the way it is and get a bikini if I want to. So there! :) Thanks for this post.

Header Image from Bangbouh @ Flickr